Joico
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Joico Blonde Life Violet Shampoo is a brightening, toning shampoo that neutralizes yellow and brassy tones in blonde hair. The violet pigments counteract warmth while gently cleansing and maintaining color vibrancy. This formula helps keep blonde hair looking bright, cool, and vibrant. Ideal for maintaining cool-toned blondes, platinum, and silver hair with regular use.
Violet pigments cancel out yellow and warm tones in blonde hair.
Use 1-2 times per week or as needed to maintain tone.
Leave on for 1-3 minutes for toning, or 5 minutes for more intense results.
Yes, it works effectively on natural, highlighted, and platinum blonde hair.
