Joico
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Joico Color Balance Purple Shampoo is a toning shampoo that neutralizes brassy and yellow tones in blonde, silver, and highlighted hair. The purple pigments counteract warmth while gently cleansing and maintaining color vibrancy. This formula helps keep blonde hair looking bright, cool, and vibrant. Ideal for maintaining cool-toned blondes, platinum, silver, and gray hair with regular use.
Purple pigments cancel out yellow and orange tones in blonde hair.
Use 1-2 times per week or as needed to maintain tone.
Leave on for 1-3 minutes for toning, or 5 minutes for more intense results.
Yes, it works effectively on natural, highlighted, and platinum blonde hair.
